The MiniMax Story Part 1: The Start-Up with a 120 Year History

It's not everyday that we get to hear about many, many ambitious start-up watch brands here at Watchuseek, but few start-ups can boast of such a complex history dating back 120 years.

The Swiss-made 40mm MiniMax Evolution, which will launch in August, is the culmination of years of dedicated and often difficult detective work and determination to revive the brand by Daniel P. Hudson, the grandson of the brand’s founder.