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Watchpaper - Minimax Review by Adam Sofineti

These days there are many people who take their passion to watches to a whole new level by starting their own brand. As the initiator and owner of the Microbrand Watches Facebook Group, just like ...

The MiniMax Story Part 2: The Start-Up with a 120 Year History

Now in Part 2, we unveil the reincarnation of the brand, the first new watch to be produced by MiniMax in well over 30 years. It’s called the MiniMax Evolution, it’s a Swiss-made watch with a desc...

The MiniMax Story Part 1: The Start-Up with a 120 Year History

It's not everyday that we get to hear about many, many ambitious start-up watch brands here at Watchuseek, but few start-ups can boast of such a complex history dating back 120 years. The Swiss...